What is Press Release? What Makes a News Release Effective?
Ø
A press release is an official statement that
is distributed to members of the news media to disseminate information, form an official position, or announce something that will be
made public. Press releases are likewise regarded as primary sources, which
denotes that they are the initial sources of information. In others, a press
release is succinct and highlights a significant event, judgment, or nugget of
information. Who, what, when, where, why, and occasionally how should all be
included in the first paragraph of a news release. Make the subject concrete,
the verbs active, etc. The most crucial information should be covered first,
then specifics.
Ø
Make
the title of your press release interesting, such as "Flight Halted."
Write the heading as though it was the newspaper headlines you would like to
see. Make it difficult to stop reading in the first sentence. On the top right
corner, make sure to include your name and phone number. Even if that means
including your cell, home, and workplace numbers, list a number that will be
answered by a live person. Remember to write your release date in the
upper-left corner of your release. For immediate release, type "MONTH,
DAY, YEAR."
Ø
Include
a spokesperson's statement. Make sure to include both the person's title and
the full name of the business. Quoted phrases should be brief and to the point.
It is a good idea to let your spokesperson know about the release and their
quotation so they won't be caught off guard. Write in the third person. Your
release will sound more like an advertisement than news if you write in the first
person.
Ø Only include one or two pages in your release. Reporters detest receiving lengthy faxes and emails. Send your release via mail if you need to add extra details and information or if a significant event necessitates a longer-lasting response from your company than a press release, write a one-page statement from your president. Use the title: “Statement by (president), President of the (nonprofit).” Proof everything at least twice. If your press release looks disorganized and is badly written, the nonprofit’s image will suffer. Conversely, if the release is well written, the paper may print it verbatim. Never editorialize in press releases. For example, do not write that a speaker is gifted. Keep opinions and judgments within the quotes. After sending your release, make follow-up calls to specific reporters, making sure they received your release.
Sample of Press Release from the Grade XI Book NEB-1
PRESS RELEASE
Date: 2079/09/18
Minister for Foreign Affairs, Honorable Mr. Pradeep Kumar Gyawali, had a telephone conversation with His Excellency Mr. Michael R. Pompeo, the United States Secretary of State, this afternoon.
During the conversation, the two sides shared experiences in the fight against the COVID-19 pandemic. They also offered sympathies and condolences on the loss of human lives due to the pandemic. The Foreign Minister and the Secretary of State appreciated each other’s governments for the protection and care provided to their nationals. The two sides discussed the importance of a development partnership between the two countries, which has complemented Nepal’s efforts for socioeconomic development. Minister Gyawali appreciated the support provided by the US government to Nepal’s health sector, among others, through the projects related to the COVID-19 pandemic.
Secretary of State
Pompeo assured Nepal of continued US cooperation. of The two sides expressed
confidence that cooperation will continue to grow in the post-COVID context
with an enhanced level of economic partnership.
Ministry of
Foreign Affairs
Singh Durbar,
Kathmandu
24 June 2020
Sample-2 of Press Release from the Grade XII Book NEB-1
Press release issued by Bahamasair about their irregular operations.
Press Release
RE: Irregular Operation July 7, 2019-Nassau/Orlando
Issue: Monday, July 8, 2019
Nassau, Bahamas, Bahamasair wishes to advise the traveling public that our Sunday, July 7 schedule was negatively impacted by weather-related closures at both the Lynden Pindling and Orlando International Airports.
unfortunately, Lynden Pindling International Airport closed several times yesterday due to thunder and lightning storm which lingered around the island of New Providence for most of the day creating several delays. further compounding these challenges was the closure of the Orlando International Airport due to lightning which further impacted the schedule and ultimately resulted in one of our Orlando bond flights having to be diverted to Fort Lauderdale.
with the passage of this weather system, it is expected that all flights today should proceed as scheduled with minimal disruption.
we wish to thank the traveling public for their continued patience, as these delays were unavoidable. our intent is to consistently provide a safe and dependable service as we strive to be the airline of choice connecting the island of the Bahamas to the world.
Tracy J. Cooper
Managing Director.
PRESS
RELEASE
Nepal's
biggest and just Medical Instruments Exhibition and Conference, "NEPAL
MEDICAL SHOW" will be occurring from 2-3-4 March 2023 at Bhirukti Mandap
Exhibition Ground, Kathmandu.
5th
Nepal Medical Show is the lone significant occasion in Nepal to build in the general development of healthcare and medical care areas in the country. The
occasion will give a stage to Nepal and the worldwide healthcare and medical
services brotherhood including producers and merchants to interface,
organization, brand, and business with neighborhood providers and end clients. NEPAL
MEDICAL SHOW 2023 covers the entire scope of healthcare needs including
hospital furniture, ICU equipment, clinical instruments, careful equipment,
indicative items and accreditation administrations, and so on. We are welcoming
Medical and Healthcare Professionals such as Doctors, Hospital CEOs, Hospital
Purchase Officers, Medical Colleges and Universities, Microbiologists,
Bio-Chemist, and Visitors with Medical Pharmaceuticals, Trade Manufacturers,
Distributors, and Traders. There are 350+ makers, shippers, and wholesalers who are
partaking in this super exhibition including more than 650+ top brands from
around the world. We are certain all the exhibitors will get a great reaction in
terms of business and systems administration. This occasion would give an
incredible chance to each member to grandstand its solidarity with the Nepal market.
The exhibition will give a genuinely necessary lift to the exchange industry in the
district by not just giving freedom to go into key coalitions and
organizations to source items and investigate new markets and systems
administration with overall makers and shippers. Nepal Medical Show is
coordinated by S.D. Promotion Media Pvt. Ltd and co-organized by CHEMSAN
(Chemical and Medical Suppliers Association of Nepal) & EEPC (Engineering
Export Promotion Council of India). The occasion is upheld by the Association of Private
Health Institutions Nepal (APHIN), and AMED (Association of Indian Medical Device
Industry).
We
trust and expect the 2022 occasion alongside the meeting won't just give
another lift to the healthcare and medical care industry in Nepal by giving
numerous business openings yet will likewise rouse various thoughts, research
roads, discoveries, and collaborations, in this occasion.
For
additional subtleties, if it's not too much trouble, mail to
info@sdpromomedia.com
Questions
1. Suppose you are the General Manager of Nepal Airlines. Issue a press release on behalf of the airlines about the cancellation of flights to the mountain regions due to the poor weather condition.
2. Suppose you are the General Manager of Nepal Airlines. Issue a press release on behalf of the airlines about the cancellation of flights to the mountain regions due to the poor weather condition.
Sample-3
NEWS RELEASE
Release
Information
Company
Name
Date
Headline
Insert Subhead
Location, Date – News release content.
Here
you can include 3 to 4 paragraphs explaining what the news is. The copy should
outline why this news is important and provide enough details for readers to
understand what is going on.
About XYZ Company. This is a brief boilerplate description of what your company is
and what it does. In this paragraph, you should state what makes your business
unique.
Media
Contact:
Name
Position, Email address
Phone number, Website
Sample-4
New Product Press Release
FOR
IMMEDIATE RELEASE
Company
Name, Date
Headline
Sub-header: write one sentence about
the new product’s standout features.
Place,
date. Business Name, launched its ABD product today. Use a few sentences
discussing what the product offers that is new and exciting, how it is
different from competitor products when it will be made available, where it can
be bought, and why customers will appreciate it.
“Quote
from the President/Senior marketer about the product,”
said.....................
Use
a sentence to talk about pricing. Sub-header
1: standout feature. A few
sentences describing the feature. Sub-header
2: standout feature. A few
sentences describing the feature. Sub-header
3: standout feature. A few
sentences describing the feature.
About
Business Name like CG Group. Two to
three sentences on what the business does. Include significant business
partners and a mission statement.
Media
Contact:
Name
Job
Title
Email
Phone number
Press
Release
Local community leaders and organizations are working together to provide the victim with the necessary support to navigate this challenging situation and explore legal remedies for recovering their lost property.
For
further information or media inquiries, please contact:
[Position]
[Contact
Information]