Unit: 1 1.2Communication Methods (BBM III, BBA )

 Communication Methods: All means of human communication are either vocal, which involves the use of language, nonverbal, which does not, or written. In the same way that face-to-face meetings make sense, verbal communication is one of the most often-used types of corporate communication. Virtual meetings, phone calls, oral presentations, video or in-person training, brainstorming sessions, meeting for feedback, and performance evaluations.

A.  Verbal Communication Method: It makes sense that verbal communication, which is any exchange of information with others through the use of words, is one of the most often used types of communication in business. Phone calls, verbal presentations, training sessions, brainstorming sessions, feedback meetings, and performance evaluations are all examples of virtual meetings. 

I. Oral: Verbal communication is attributed to oral communication in which spoken words are used in oral communication to convey the message. In other words, the speaker expresses verbally what is going through his or her mind and heart. The three crucial components, voice, body language, and effective listening skills are unique to oral communication. The oral communication process looks at your intents and goals to persuade, instruct, inform, and establish relationships with others. Oral communications should consider the diversity of your audience, as well as issues with high-tech, low-tech, and numerous listeners. It also helps with prewriting and data collection for research. Choosing and preparing both formal and informal oral presentation styles, creating visual aids, polishing your presentation abilities, being acquainted with the presenting space, delivering the presentation, addressing audience queries, and thanking them for their attendance.

II Written: Written communication is another common medium of business communication that refers to the process of expressing a message using written words.  Emails, memos, reports, documents, letters, journals, job descriptions, employee manuals, and other forms of written communication are commonly used in any organization. Written communication is often used when the message to be transmitted is lengthy and cannot be communicated effectively with oral communication; the writing process involves a more complex process than the oral communication process because the oral communication process provides a large amount of fl. In some cases, it's better to write what you need to say instead of speaking what you need to say in a business setting. Written communications include email, text messages, digital messages, proposals, contracts, and training manuals. Written communications are just as common in business as verbal communication, especially when you're dealing with team members, colleagues, customers, or clients who are in another location.

The writing process: Prewriting/planning, drafting, revising, and editing are at least three separate processes in the writing process. When preparing a business message, we must assess the issue, decide on a purpose, identify our target audience, and gather data. When drafting or composing the message, we keep the audience in mind, choose between direct and indirect approaches wisely, adopt a positive attitude, use language that is free of bias, establish our credibility, utilize style to highlight important concepts, avoid the five most common sentence errors, etc. Keep the text concise and straightforward to improve readability. Avoid using slang or other informal language, and refrain from being overly excited. After writing, we proofread and edit for things like spelling, grammar, punctuation, and format.

B. Nonverbal Communication Method: Since most communication is nonverbal, your body language, facial expressions, and gesticulations can all communicate information more effectively than your actual words when you're talking. Nonverbal communication is carried out without using words. Visuals and nonverbal clues can both be utilized to express information graphically or visually. These nonverbal cues enhance the clarity and vividness of the information by engaging the senses. You can find your distinctive voice, attract attention, make an impact, and more by using visual aids. Nonverbal cues, also known as manual cues, are indicators or signs that transmit messages and signify their reception without using words and emphasize specific components of speech communication, such as how italicizing, bolding, and underlining emphasize written material. Nonverbal cues reinforce or change what is said vocally, provide information about the emotional state, define the relationship between people, provide feedback to the other person, and govern the flow of communication.

Process of Group Work and Collaboration: Working alone is not viable in a professional setting because first one is an individual cannot be an expert in every field, and most work requires a collective effort of people with various talents and abilities. When two or more individuals work together to produce or create anything, this is referred to as collaboration. While getting involved in Group Work and Collaboration, set the team's aim or purpose, communicate to encourage socialization, openness, and transparency, clarify each role, establish ground rules, encourage accountability, feedback, respect for all viewpoints, and make team building a priority. Let us have a look at the following figure regarding the process of collaboration:

Structures and Systems of Communication:

The speaker and speech are central to Aristotle's Model. It is separated into five major components: speaker, speech, occasion, audience, and effect. The model is centered on the speaker. The speaker is responsible for influencing his or her audience through public speaking.

The source, the message, and the destination are always necessary for communication, according to Osgood-Schramm's and Aristotle's models of communication. A message should ideally be encoded at its source, transmitted through a channel to its destination, where it is received and decoded.

The cyclical process of communication with feedback from the receiver is also described by De Fleur's model of communication. The function of noise in the communication process is explained by this paradigm. This strategy was the first to include a targeted audience and two-way feedback in the communication process.

The main goals of Newcomb's model are to explain the importance of communication in social relationships and to preserve social harmony within the social system. According to Newcomb, the message does not need to be included as a separate item because it is always there. He claims that maintaining relational connections is social communication's main goal. It is occasionally referred to as a "ABX" model of communication.  He says, message sender is A, message receiver is B, and the topic that is discussed is X.

The model developed by Harold Dwight Lasswell examines the nature of communication and how it serves society. According to Lasswell, communication serves three purposes, including environmental observation, societal component linkage, and generational transfer of cultural norms.

There is also a source message, channel, and receiver in Berlo's SMCR Model of Communication.

When people are in a group, the Johari Window Model helps to increase self-awareness and personal growth. This model is also known as the self-awareness feedback/disclosure model. It improves how well the person sees other people. This paradigm is founded on the ideas that trust can be gained by telling people things about you and by learning from their feedback.

Shannon and Weaver's model of communication is specifically developed to produce effective communication between sender and receiver, and they identify noise as a factor affecting the communication process.

Barriers to Communication: Terminology and semantic obstacles, poor message quality, lack of clarity, technical terminology and use of jargon, psychological barriers, early evaluation, inadequate attention, transmission losses, poor retention, lack of trust in the sender, attitudinal problem are all examples of communication difficulties.

Organizational/systemic barriers include rules-based restraints. The organization's complex structure and status/hierarchy constraints. Personal hurdles include supervisors' attitudes, insistence on following proper channels, a lack of faith in subordinates, a lack of awareness, and a reluctance to speak.

Mechanical barriers have insufficient arrangement, a poor office layout, flawed methods and practices, and the use of incorrect media.

Utilizing plain language, lowering and eliminating noise levels, active listening, emotional state, simple organizational structure, avoiding information overload, providing constructive criticism, selecting the right medium, and engaging in openness and transparency are all ways to overcome barriers:

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

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