ENG
203: Business Communication BBM 3rd Semester-2023/2080
Credits:
3 Lecture
Hours: 48
Course
Objectives: The
course seeks to enable students to explore communication theories and models to
determine how to communicate effectively in business settings, develop
awareness and skills of structuring information, study different modalities of
business communication, make effective use of business etiquette with non-
verbal communication skills, identify different principles and approaches to
oral and written communication in develop skills for professional
presentations, adapt to new ways of communication with the help of latest
technology, understand and use appropriate style and tone in spoken as well as written
texts be familiar with the language used in conducting meetings and prepare
reports based on the discussion in the meetings, write memos, letters, and
other business communications, apply formal structure and develop organization
in writing memos, proposals, reports, and the like and learn the art of using
essential rhetorical techniques for developing effective communication.
Course
Description:
This course provides the principles of effective communication and methods of
applying them in organizations. It provides an understanding of communication
practices and prepares readers for their assignments in the corporate world.
The course includes important topics like communication in general and business
communication in particular, the communication process, interpersonal
communication, oral communication, writing of proposals and reports,
technology-enabled communication, and presentations among others. This course
includes techniques for developing practical solutions to effectively communicate in the business context. This course seeks to enhance students’
cross-cultural understanding and communicative competence in varied contexts. Special
attention is to be given to Nepali contexts.
Course
Details
Unit1: The Communication Process
-Basics
of communication
-Theories
and principles of communication
-
Communication methods, modes, and systems
- Writing process - Importance of
communication
- Barriers to communication
-
What is business communication?
-
History of business communication
-
Nature of communication
-
Why business communication?
-
Functions and importance of business communication
-
Components of business communication
-
Types of business communication
Unit3: Skills and Values in Business Communication
-
Communication skills
-
Organizational communication skills
-
Interpersonal communication skills
-
Leadership and communication skills in leadership
-
Professionalism in business communication
-
Writing and listening skills
-
Ethical values
-
Cross-cultural sensitivities
Unit4: Writing Electronic and Other Messages
-
Memos
-
Notices
-
Letters
-
Emails
-
Blogs
-
Advertisements
-
Press releases
-
Business plans
-
Grants
-
Proposals
-
Reports
Unit
5: Oral Communication
-
Enhancing oral communication
-
Presentation strategies and soft skills
-
Telephone calls
-
Using nonverbal communication
-
Conversations and negotiations
Unit
6: Visuals and Nonverbal Communication
-
Using visual aids
-
Pictures
-
Charts
-
Graphics
Unit
7: Communication in Career Planning
-
Planning and conducting a job search
-
Résumés, references, and cover letters
-
Group discussion and interview
Teaching
Method:
The
suggested method of teaching is to engage students in practicing communication
skills, especially in groups. It is desirable to take local examples and case
studies to make the content alive and then lead students to the writing task,
i.e. guide the students to practice specific language knowledge skills necessary for business communication. As far as possible, visits to business houses,
short internships, and arranging talks by leaders in the field will enhance
students’ knowledge and communicative competence. It is recommended to take
examples from Nepali contexts as far as practicable.
Evaluation:
The
examinations will cover the materials specified in the course contents, and
evaluate students’ competence in language skills including a range of
tasks, and their ability to use English in a variety of business contexts with
ease and accuracy.
Suggested
Readings:
1.
Thapa,
Anirudra. Business Communication: Principles and Applications.
Kathmandu: Asmita, 2021.
2.
Adhikari,
Dharma, I. Hugh Holmes, Tika Lamsal, and Mike Sobiech. Business
Communication: Theory and Practice. Kathmandu: Buddha Publications,
2020.
3.
Raman, Meenakshi, and Sangeeta Sharma. Professional
Communication. 3rd ed., Oxford UP, 2017.